In its new, overexposed phase, passion has come to mean something else. I’d hazard the definition ‘an outsized, all-consuming enthusiasm that leads to achievement.’ That seems to be where passion is drifting in our outcome-driven society: It’s become a word signifying the precondition of success.
I love this. I do (currently and in various contexts in the past) write for an educational institution. In the marketing of “success,” or the words I use to manufacture a feeling that one can become a “success,” I tend to stay away from the word “passion.” Precisely for this reason.